|Yoichi Nishimura (photo by Yang Shaogong)|
Japan's newspapers expanded their role of serving the community by using social media in the Great East Japan Earthquake of 2011.
Yoichi Nishimura, former managing editor of Asahi Shimbun, with daily circulation of 8 million, said news organizations cooperated to share information about missing persons with a Google database so families could find loved ones.
"For the first time, there was a large-scale joint effort between social media and the traditional mass media," Nishimura told an audience at Tsinghua University in Beijing. The news media spread disaster-related information through social media such as Facebook and Twitter.